Basecamp Export

Exported Aug 15, 2025 at 4:57 AM

Reston Dermatology - https://bodylab.restondermatology.com/

This is for a client who already has a website we can use that we just need to optimize.

Digital Marketing Set Up

❏ create emsculpt neo video 28 Kellie Z.

✔ Turn ads off Dec 31st 5 Hector M. Shane Q. Dec 31, 2021
✔ Increate Budget on Google Ads 5 Shane Q.
✔ Hard Code Number In 5 Isaac K.
✔ Update Call Conversion Tracking 1 Shane Q.
✔ CoolSculpting Conversions Low 11 Shane Q.
✔ what do you think about this emsculpt neo creative for reston? 4 Shane Q.
✔ notes from client about targeting/ leads 3 Shane Q.
✔ Google ads budget adjustments 3 Shane Q.
✔ I paused all Facebook Campaigns Shane Q.
✔ Send out monthly report
✔ Update targeting on MKT Campaigns. Shane Q.
✔ add zip code to ads 2 Shane Q.
✔ Build out Welcome emails in our / clients email platform
✔ Facebook / Instagram: Set up campaigns 26 Shane Q.
✔ Google Analytics: secure access and set up goals 4 Hector M.
✔ Google analytics: set up client dashboard report in support@medstarmedia.com 1
✔ Set up Goals in GTM. 1
✔ Google Adwords/ Analytics - link the two accounts, import analytics goals into google adwords 1
✔ Set up Conversion Tracking
✔ Set up popups/zapier to campaign pages 3 Jonnamae J. Apr 30, 2021
✔ second core campaign automated message 1 Isaac K.
✔ New Campaigns 3 Shane Q.
✔ Emsculpt NEO - CoolSculpting Keywords 6 Shane Q.
✔ Create Facebook / Instagram ads creatives (if unique needed)
✔ Adwords: order ad copy for unique services Hector M.
✔ Install GTM on site 3 Isaac K.
✔ Set up GTM 1 Hector M.
✔ Google Ads - Set up campaign 8 Shane Q.
✔ Set up High Level ( if requested or needed) & send this infographic 4 Isaac K. Apr 29, 2021
✔ Set up call rail for client or access existing call account
✔ Send client link to Lead Sheet 1 Hector M.
✔ set up lead sheet 13 Isaac K.
✔ Provide ad manager with all details and order campaigns Hector M.
✔ Google My Business - secure access. 1 Hector M.