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Reston Dermatology - https://bodylab.restondermatology.com/

This is for a client who already has a website we can use that we just need to optimize.
Chris Zelig, MedstarIsaac Klausnser, MedstarHector Mota, Operations Manager at MedstarJonnamae Jumawan, MedstarShane Quast, MedstarCharmae Arcayan, MedstarVania J, MedstarKamie Allen, Content ManagerSelena Vujatov, MedstarAlyssa Workman, MedstarIvonne Ackerman, Medstar
From the list: Digital Marketing Set Up

✔ notes from client about targeting/ leads

whitney.zelig@gmail.com added this on
Completed by Shane Q.
Assigned to
Shane Quast, Medstar Shane Q.
Notes
Is there an easy way in the spreadsheet or the application to figure this out?
 
What we notice is that many of the calls/requests come from DC and Maryland. I know the target area that we approved is like a 10 mile radius, but that takes us into DC and Maryland. Because we are a metro area, DC and Maryland are horrendous drives and most people do not want to make that trip.
 
Is there a way to 1) first figure out your question of FB/IG or Google, and 2) to refine the area to be more by zip code versus radius?
 
Right now we have only converted to sales 2% of the 200 leads. This isn’t very good.

 

Comments & Events

Shane Quast, Medstar Shane Quast
Zip code targeting rarely works. We can actively exclude specific areas though. Tighten up the radius could work as well. 
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whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com
okay Shane Quast, Medstar Shane  please do what you think is best
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Shane Quast, Medstar Shane Quast
I'll see what I can do. 
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Shane Quast, Medstar
Shane Quast completed this to-do.