Reston Dermatology - https://bodylab.restondermatology.com/

This is for a client who already has a website we can use that we just need to optimize.

CoolSculpting Conversions Low

Assigned to
Shane Quast, Medstar Shane Q.
Notes
Shane Quast, Medstar Shane why is the conversion rate so low on Google ads.
https://bodylab.restondermatology.com/coolsculpting/

Hector Mota, Operations Manager at Medstar Hector  - do have a popup?

Comments & Events

Chris Zelig, Medstar
I see we do have a popup. the cpa is 600+
Hector Mota, Operations Manager at Medstar
Good morning Chris.
Yes we have pop ups for all services..
I will check on other things to see what I find. 
Shane Quast, Medstar
Somehow their conversion tracking got completely wiped out. It looks like all of the GTM tags were erased, including the OptinMonster tag. 
Shane Quast, Medstar
What the heck, now they're back. 
Shane Quast, Medstar
I just checked, conversion tracking is working fine but they literally have no conversions for CS in the last 14-days. That's extremely uncommon. Can we confirm that the popup is forwarding to the confirmation URL? The results to date make no sense for this account. 
Shane Quast, Medstar
this is super weird. Iet me keep digging. 
Shane Quast, Medstar
I think I figured out what might be the issue here. Making some changes today that should improve this quickly. 
Shane Quast, Medstar
Shane Quast completed this to-do.
Hector Mota, Operations Manager at Medstar
Hope those changes work. 
Some of these clients are getting antsy about the lack of leads... action. 
Thanks Shane. 
Chris Zelig, Medstar
Did we figure out what happened here? 
Hector Mota, Operations Manager at Medstar
Chris, Shane said he did figure it out..