Hi Isaac just reminding you, to please create a staging site:

https://thedccmacademy.beautysculpt.net

Can you please use balancedbeautymedspa.com as a template?

Thank you!

Hi Selena this is our next big project.

I explain more here: https://watch.screencastify.com/v/TRrjUdQWT72V5p202C7g

It is a two-part project. For both parts we'll start developing her edgy, sleek, sexy, sensual style. grayscale images. For shocking effect, we'll use white against black or black against white. use glittery silver. 

1) Optimize 5 pages of her current website:
Botox, Profound, Hydrafacial, CoolSculpting, & Dermal Fillers.

Login URL: https://surfacemedicalesthetics.com/wp-admin/

Username: Legal

Password: iX4IkZz%yOu7!!bQ3#tA4qzS

2) Using the Balanced Beauty template we'll create her "Injectors Academy." 
Parts:
-Hero with maybe one of her photos geared towards establishing her credibility. Seals. Call to action "Get $100 off"
-form
-about Doctor section (sell tara) 
-why take these courses section (sell reason to do it)
-grid of cool looking graphics for each course (courses here: https://surfacemedicalesthetics.com/treatments-category/injectable-training/) (classes available)
-section for a video

Here are some inspiration images for her edgy/sexy/sleek look:

Photos of doctor:

Ivonne - Created. Sorry for missing it.

https://thedccmacademy.beautysculpt.net/wp-admin

Login prompt: demo / demo123#@!
wp-admin:  medstar / Letmein123#@!

Ivonne I can't log in to the client's website. I got a notification that the user Legal is not registered on the website.

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Good morning Selena  
You are correct, the Legal name is not registered. Neither is Tara@surfacemedicalesthetics.com 

Let me try to see if I can find any emails with the login information. It is not on the spreadsheet. It was never sent to me either because I always verify it just to make sure. 

Hector Thanks!

Ivonne Please take a look: https://thedccmacademy.beautysculpt.net/

Lmk if you need anything here team?

  Selena I love the academy website! Looks amazing. Is there any way we could implement more white Ivonne + Selena ? unless instructed by client.  I would like to use this template in the future, good work team! 

Isaac  do you have the password for:

Login URL: https://surfacemedicalesthetics.com/wp-admin/

Username: Legal

Password: iX4IkZz%yOu7!!bQ3#tA4qzS

Selena this looks amazing! She'll love it! My only changes: https://watch.screencastify.com/v/X9S4IWOEH1k6UiSyRwzV

For the hero, please write

become a 
TOP INJECTOR

and keep blurb below. 

Thank you!

whitney.zelig@gmail.com  yes we have to optimize 5 pages. We can use this as the main task and after you onboard her, can you fill in the top portion? The black was instructed by the client, I'm going to show it to her and see what she thinks. 

Ivonne - I also have those same login credentials saved for this website which are not working.

Ivonne I changed everything except for the font. The font I used is the same font from this example. Etc:

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But I will find something else.
Did you see whitney.zelig@gmail.com 's comment? Should we include more white?

Selena let's leave the font for now, it looks great! Can you just move the hero text a little to the left so the left side doesn't look that bare?

For now let's leave without the white as is because I think the client wants it like this. We will show her the site as soon as we have one of her original website pages optimized and re-designed according to her aesthetic. 

Thank you!

just a splassshhh of more white team? Black is really hard on the eyes and it's a higher bounce rate 

whitney.zelig@gmail.com  Chris wants to show the client this work because she asked for this look and we think she'll like it. We had a website call with her. We plan on having a call before finalizing the design. 

Selena can you optimize one page so I can show client? Can you please try these login:

https://surfacemedicalesthetics.com/wp-login.php
Below are the login credentials.

Tara@surfacemedicalesthetics.com / iX4IkZz%yOu7!!bQ3#tA4qzS

Ivonne Unfortunately, the password is wrong, but at least the user is registered. We just have to get the correct password.

We forgot to discuss this on CAG Alyssa  can you add client to CAG list please? 

Isaac , Selena says password is still wrong?

Selena please try:
.

Login URL: https://surfacemedicalesthetics.com/wp-admin/
Username: Tara@surfacemedicalesthetics.com
Password: SqdlVjmybZoCfU5QnSrhgY0f

Ivonne Thank you! I was finally able to log in.
But I am struggling with this website. So I will include Isaac
First of all, they have tons of plugins (50+) and not only one plugin for the contact form.
They don't have contact forms on the current website. Should Isaac install Gravity forms?
The second thing is they don't have any page builder, they use Advanced Custom Fields (like Dr. Fiorillo) and I am not able to change things or create something new e.g. I can't create a hero section like we usually do for all clients. Isaac  Can you install page builder or create hero section with text and button on the right? 

Selena - I have now installed the GF and the Elementor on the website.

Ivonne Botox page is here: https://surfacemedicalesthetics.com/botox-new/
Ignore the double hero section, missing forms (Isaac has to set up GF) and bottom.
Let me know if this look is ok, so I can implement it to other treatments

Isaac Can you delete these parts? I couldn't find page-ids.

Selena looks great! Let me show it to her before applying to all treatment pages. In the meantime, can you please design a "top medical spa" badge that would look good on hero images and is flashy and her style?

Selena - Deleted and also fixed the GF js plugin conflict on this website. You should be able to set them up now without any issues. Please let me know if you see any. thanks.

Selena can you please place this badge (in addition to the Top-Rated Medical Spa you are creating) on the hero of the pages you are optimizing on her existing website?

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Also, can you please create these badges for the Academy site:

best Botox® and Juvederm® training Global Aesthetics Leader 

Allergan Top Injector

Master Injector

Selena  can you also please move the main hero image and blurb on the academy website so that it's more centered?

Hi Selena just tagging you again on the two above requests. 

Can you also make badges for:
National Allergan Trainer
International Key Opinion Leader for Candela

Thank you!

Ivonne  
Optimized treatment pages: 
https://surfacemedicalesthetics.com/profound-new/
https://surfacemedicalesthetics.com/botox-new/
https://surfacemedicalesthetics.com/coolsculpting-new/
https://surfacemedicalesthetics.com/fillers-new/
https://surfacemedicalesthetics.com/hydrafacial-treatment-new/

I put offers and badges from the task description.
Offer for HydraFacial page is not listed.

Here are all badges you asked for. I am not sure about Candela badge. Is that the right logo?

Ivonne Which badges are going here below the first paragraph on academy website?

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Ivonne  
What did you mean by this:

Heading, subheading, blurb and button are centered right now.

2022-06-10_20-58-16.png 1.28 MB • Download

Thank you Selena ! The pages look great! 
Can we add the Master Injector one you made to Botox and Dermal Filler pages?

I replied with notes to the Academy website here: https://watch.screencastify.com/v/hk82iXcNffVNRpGTLLPK

Ivonne I added Master Injector to Botox and Fillers page.
I added three badges to DCCM page. Four is too many, it's hard to read them.
I made changes on hero section.

Selena a few edits:
1. Can you please add a section under the different courses with this info:

A Quick Return on Investment

 
A $2000 botox course takes 4.5 patients to recoup, treating three areas per FDA indication (net)

It takes 2.25 patients, treating three areas per FDA indication (gross)

 

A $2000 dermal fillers course takes 2.5 patients, 2 syringes per patient (minimum), to recoup (net)  

1.2 patients, using 2 syringes, equals $1,600 (gross) or 1  patient, using 3 syringes, equals $2,400 (gross).

 

Lips $700 per treatment 

4.2 patients (gross)

8.6 patients (net)

 

Facial assessment 
1 patient with Botox and filler

Ivonne  I added section

Ivonne Sydney this might be the wrong task ^^ 

it should be on main website design i think? 

Sydney  please remove from here. thanks

Ivonne  It says I did on my end

So what are the actual LPs for this because I am not seeing any pop ups on the original ones = https://surfacemedicalesthetics.com/services/coolsculpting-elite/
-https://surfacemedicalesthetics.com/services/profound-skin-tightening/


I see these in another task

https://surfacemedicalesthetics.com/profound-new/
https://surfacemedicalesthetics.com/botox-new/
https://surfacemedicalesthetics.com/coolsculpting-new/
https://surfacemedicalesthetics.com/fillers-new/

Ivonne will you please verify the URL questions? I'll need to let Isaac know.

Thank you!

team Alyssa Hector  we are going to move these pages asap

Ok, so original URLs are the final URLs? Thanks for clarifying!

https://surfacemedicalesthetics.com/services/profound-skin-tightening/
https://surfacemedicalesthetics.com/services/botox/
https://surfacemedicalesthetics.com/services/coolsculpting-elite/
https://surfacemedicalesthetics.com/services/facial-fillers/

Hector  the ones listed above will be the final url for ads. I'll give Isaac the go-ahead after he checks the new pages. 

hi team just letting you know Tara is sending over the new academy logo for this site https://thedccmacademy.beautysculpt.net/

Hi Selena can you please add an FAQ section to this academy website? Please use all of the FAQs from this website:

https://academyofinjectablearts.com/

Please use this video for the placeholder we have:

BF9F1195-1054-44DA-B2D2-E620B314E56F.poster.JPG 8.79 KB • Download

thank you!

Ivonne  I added FAQs, but I don't know which video to add. The image you uploaded is blank.

Hi Selena below is the video link:
https://youtu.be/YtnPt813Tr8

Thank you!

Ivonne  I added video

Isaac Looks like SSL is missing on this website.

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Hi Selena , can you please make these edits:

1. Can you please create an overlay for the video that goes more along with the design of the site (black & white).

2. Can we add 2 more services (courses):
-Tara's Lip Filler Techniques
- Hybrid: Essentials of Cosmetic Neurotoxin

3. new logo

1C1B4597-699B-4F2F-A0AA-5680E3F82316.svg 19.4 KB • Download

Thank you!

Ivonne  
Done
I added new courses without description for now.
New logo is also added, but it's really small I couldn't delete the background for the footer version.

Selena thank you! I'm trying to get a better file.

Can you please take a look at the FAQ answer below? Can you please organize the answer so it looks better?

Screen Shot 2022-07-13 at 7.29.35 PM.png 1.42 MB • Download

Ivonne  I fixed it

Hi Selena can you please update the two missing blurbs on the two new courses? 

they are at the top of this doc:

Blurbs.DCCM Academy.KL.docx 243 KB • Download

Isaac Ivonne Just wanted to check in and see when the 

https://thedccmacademy.beautysculpt.net/ site will be live.

Sydney it's live and here: https://dccmacademy.com/