Basecamp Export

From the list: Digital Marketing Projects

✔ Remove PRP from all Menus

Chris Z. added this on Nov 22, 2019
Completed Dec 15, 2020 by Hector M.

Assigned to

Jonnamae J.

Notes

Hi Team,

We are having an issue with Google ads. We need to remove anything to do with PRP off of the following clients website.

List of Clients with issues:

CI Medspa: notified, removed PRP from menu and saved pages in Draft
Advanced Rej - notified
Truth and Beauty - notified
SeaMist - notified
Monarch - notified
Bloom - Notified - asked him to remove
Forever Young - Irfan Notified

Hector

- Please keep an eye on this.

whitney.zelig@gmail.com

- know what's going on

Subject Line: Google has a problem with PRP.

Google Paid Ads is blocking website visitors to any website that mentions PRP.

Within the past few months Google has enacted a new policy that limits advertising on what they're calling "Speculative and Experimental Medical Treatment." Specifically named within the products and services they will prohibit advertising for is "platelet rich plasma" (PRP). While we can disagree with Google's assessment of the effectiveness of PRP, we have no choice but to comply with their policies.

Whenever Google launches a new policy they are exceeding aggressive in enforcing it. This time it is no different. Currently, they are disapproving most ads to any website that contains the words "PRP" anywhere on the website, even if it is not on the landing page. Even if we are not trying to advertise for PRP, your ads are at risk of being disapproved for any treatment/service since the website contains PRP. Even a Laser Hair Removal campaign will be paused if the website

We have been working closely with Google to find a reasonable solution and get your ads approved quickly and more consistently. In the mean time, we have several things we can try to get your ads up and running again quickly.

First, we need to remove the PRP page from the website. We do not suggest deleting the page. Just hiding it from the navigation will be sufficient.
If the first step does not work, we will re-tool the PRP page to possibly use less specific terms that are triggering the disapprovals.
If neither of these steps work, we will be working on a plan to launch standalone pages for your PRP page.

If you have a problem with us taking step #1 let us know.

We will keep you updated.

Chris

Comments & Events

Jonnamae Jumawan

Sir

Chris

Advanced Rej- ALL PAGE REMOVED TO MENU/DRAFT

PRP Therapy - https://www.advancedrejuvenationcenters.com/?page_id=4315&preview=true
PRP HAIR-REGROWTH OLD - https://www.advancedrejuvenationcenters.com/?page_id=4320&preview=true
PRP HAIR-REGROWTH NEW - https://www.advancedrejuvenationcenters.com/?page_id=5440&preview=true
PRP HAIR-REGROWTH TY - https://www.advancedrejuvenationcenters.com/?page_id=5431&preview=true

Truth and Beauty - ALL PAGE REMOVED TO MENU/DRAFT

PRP Vampire Facial - https://www.truthandbeautyspa.com/?page_id=2906&preview=true
PRP Vampire Facial TY- https://www.truthandbeautyspa.com/?page_id=2908&preview=true

Monarch - monarch have 4 PRP service pages, should I remove all 5 pages?

PRP Microneedling - https://monarch-aesthetic.com/microneedling-w-prp
PRP Facelift® - https://monarch-aesthetic.com/prp-facelift
PRP Vaginal Rejuvenation - https://monarch-aesthetic.com/prpvaginalrejuvenation
PRP Scalp / Hair Growth Laser - https://monarch-aesthetic.com/hair-restoration-columbus

Bloom - bloom have 3 PRP service pages. should I remove all 3 pages?

PRP Microneedling - https://bloom.health/?page_id=2280&preview=true
PRP Hair restoiration - https://bloom.health/treatment/hair-restoration-prp-injections/ - page can't open
Orthopedic Stem Cell and PRP Injections- https://bloom.health/treatment/orthopedic-stem-cell-and-prp-injections/ - page can't open

Forever Young Wisconsin - ALL PAGE REMOVED TO MENU/DRAFT

PRP Hair Restoration - http://foreveryoungwisconsin.mysculpt.net/?page_id=3250&preview=true
PRP Hair Restoration TY - http://foreveryoungwisconsin.mysculpt.net/?page_id=3254&preview=true

SeaMist - no login access

Grace + Beauty have PRP too. should I also remove it?

Nov 22, 2019 at 10:08 AM Notified 3 people

Hector Mota, Operations Manager

Great job Jonnamae.
I believe on Bloom has to remove them themselves.
Grace + Beauty is not on the list that Chris notified so they may have to be.
Chris will let you know.
Thanks.

Nov 22, 2019 at 1:24 PM Notified 3 people

Chris Zelig

Jonnamae

- Awesome job. I will keep you updated. On Monarch just remove the pages from the menu. Bloom leave alone for now. Thank you.

Nov 22, 2019 at 4:05 PM Notified 3 people

Jonnamae Jumawan

finished Sir..
https://monarch-aesthetic.com/procedures

Nov 23, 2019 at 1:40 AM Notified 3 people

Hector Mota, Operations Manager

Chris,
I don't believe you addressed what to do with PRP pages on Grace + Beauty?
Also, want to make sure you do not forget to contact them about it.

Nov 23, 2019 at 2:11 PM Notified 3 people

Chris Zelig

Jonnamae

Hector

- here is a new update of the people that have issues with the PRP.

Jonnamae

can you remove the section from SHORE that is listed as well

CI MedSpa - Jonnamae - can you see if we removed this already. I think we may have
Dr Moran - I will ask Crystal Clear to Remove, we do nto have access
Island Laser - Notified, asked their developer to remove,
NuImage - Notified, remove and save pages in drafts, remove from menu
Park Ave Esthetics - Notified - asked website developer to adjust
SeaMist - Notified - asked their website developer to adjust
Gilbert - Notified - ask . their . website devleoper to adjust
Vein & Cosmetics - Notified - please remove from menu and save pages in drafts
YourFace (Rubenstein) - Notified Website Designer -
Shore - Notified - please remove PRP from Menu and On their smart lipo page they say "Nano Fat Stem Cell Transfers." Any sort of STEM cell stuff falls under the new Google policy as well. So remove the language, you do not have to remove the page.

Nov 25, 2019 at 4:59 AM Notified 3 people

Hector Mota, Operations Manager

On Shore Medical Aesthetics -
Jonnamae will have to remove the entire H2 heading and paragraph =

Nano Fat Stem Cell Transfers

Some patients receive fat transfers during their liposuction procedure. Nano Fat Stem Cell transfers help give you the defined and shapely physique you have always wanted. This procedure will complement the natural contours of your body and you will achieve a beauty that is wholly you. This type of treatment can be used in areas such as the face, breast, and buttocks.
============
Still not done. Seeing the language there.

Nov 25, 2019 at 7:46 PM Notified 3 people

Chris Zelig

Skinney - I removed
MasshussetsCosmetic - I removed all mentions of PRP

Nov 25, 2019 at 11:07 PM Notified 3 people

Jonnamae Jumawan

Sir

Chris

Hector

,

Shore - removed Nano from this page: Smartlipo
CI MedSpa - PRP is already in draft
NU Image - removed/draft PRP Vampire Facial and PRP Hair Restoration

Sir

Chris

, for Vein and Laser, should I also remove O-Shot ® and P-Shot ® pages? they are both under PRP service.

Nov 26, 2019 at 3:33 PM Notified 3 people

Jonnamae Jumawan

Vein and Laser - Sir, I removed all of these pages: Vampire Facial, Vampire Facelift, PRP Hair Restoration, O-Shot ®, P-Shot ®

Nov 26, 2019 at 3:53 PM Notified 3 people

Hector Mota, Operations Manager

Jonnamae

,
Can you please put the Vein & Laser pages back?
Thank you.

Done Hector..

Nov 26, 2019 at 6:27 PM Notified 3 people

Hector Mota, Operations Manager

Also, Jonnamae.. can you change PRP or Platelet Rich Plasma to “PlateletRichPlasma”
Skinney Medspa has already been done by Chris.
Vein cosmetics you can leave alone
Everyone else we have on the list, can you please change it?
Thanks!

Nov 26, 2019 at 8:00 PM Notified 3 people

Chris Zelig

Lets make a tab in the weekly client report called prp and then in google type
Domain name + prp and see if there are any results. If so find the page change the word and remove from menu. Note all work done. I have done skinney

Nov 27, 2019 at 12:25 AM Notified 3 people

Chris Zelig

I CREATED THE PRP TAB

Kristabel

Jonnamae

Search all of our clients and find out if they have PRP on the page. Then remove it from Menu and change the wording to PlateletRichPlasma
You cannot do this on sites that are listed as we do not control. Also, please note which sites you have updated on the sheet.

https://www.loom.com/share/634e23339b0f4ce6bef5b3aaf8395803

Also, prepare the email in drafts below, and

Hector

- you send them out and manage the process and then make a long list for Shane to resubmit the ads.

Email

Subject. Google Wants PRP removed from your site if you want to use their ads.

Google Paid Ads is blocking website visitors to any website that mentions PRP. You can read the policy here: https://support.google.com/adspolicy/answer/9396731?hl=en

Within the past few months, Google has enacted a new policy that limits advertising on what they're calling "Speculative and Experimental Medical Treatment." Specifically named within the products and services they will prohibit advertising for is "platelet rich plasma" (PRP). While we can disagree with Google's assessment of the effectiveness of PRP, we have no choice but to comply with their policies.

We have been working closely with Google to find a reasonable solution and get your ads approved quickly and more consistently. In the meantime, we have several things we can try to resolve the issues.

First, we need to remove the PRP from your website navigation
If the first step does not work, we will re-tool the PRP page to possibly use less specific terms that are triggering the disapprovals.

If you have an issue with us making these changes please let me know. I will keep you updated if we have any issues with Google.

Thanks

Medstar Team,

Nov 27, 2019 at 1:00 AM Notified 3 people

Chris Zelig

Also check my sent emails to verify I notified everyone and whoever I did not notify we need to notify, the prp tab is found here

https://docs.google.com/spreadsheets/d/1234dftrjBPG-8Ho4Cv9UwTIWmvAE2F8r3ICm0imB7iw/edit?usp=sharing

Nov 27, 2019 at 1:11 AM Notified 4 people

Jonnamae Jumawan

Sir

Chris

, I updated the spreadsheet.

PRP for Shore does not have a content Sir.
Sir, for Monarch, did you mean to put it back to the procedure page? (I updated each title, url and change the PRP to PlateletRichPlasma in contents)

Nov 27, 2019 at 5:58 AM Notified 4 people

Chris Zelig

Please check every single client and remove all references to PRP, if its in the url change it, if its a page focused on prp place it in drafts, if its a page with only a few mentions change it to PlateletRichPlasma. Remove all mentions in navigation, tags, categories in blogs etc.

The way to search clients sites is

“www.domainname.com” + “prp”
Or
“www.domainname.com” + “platelet rich plasma”

Even look for images, and if they have the file name or alt image name with PRP, download, rename and upload.

We need to do this on the clients whose websites we control. If other developers control the site it is mentioned dont do anything. Also leave Veinandcosmetics alone.

Please keep detailed notes on the spreadsheet.

Jonnamae

Kristabel

- this is high priority. Thank you

Dec 04, 2019 at 1:52 PM Notified 4 people

Jonnamae Jumawan

Hello Sir

Chris

, I updated the spreadsheet..

Dec 04, 2019 at 2:18 PM Notified 4 people

Chris Zelig

is all the prp been changed or removed from all client sites or are you still working on it. Make to do the Google search to ensure we did not miss anything

Dec 04, 2019 at 2:23 PM Notified 4 people

Jonnamae Jumawan

yes Sir, I removed it from the menu, marked it as nonindex, and renamed or changed the graphics wordings. I added a note in each client column Sir.

Dec 04, 2019 at 3:04 PM Notified 4 people

Hector Mota, Operations Manager

Chris,
I sent them both an email yesterday (I CCD you) right after our meeting. I detailed all this info you have here for them. Jonnamae responded right away and took care of it.
Thank you Jonnamae.

Dec 04, 2019 at 3:11 PM Notified 4 people

Chris Zelig

Jonnamae

- Can we make sure we update all fields in the PRP tab some of the areas are blank, for example if you did a search and did not find anything list that on the notes.

also you make need to do a search without the www
like this

"domainname.com" + "prp"

image.png 382 KB • Download

Dec 05, 2019 at 8:23 PM Notified 4 people

Hector Mota, Operations Manager

Chris, good morning.
Do you need me to verify that there are no more pages showing up for each client?
Please let me know.

Dec 06, 2019 at 11:44 AM Notified 4 people

Jonnamae Jumawan

OK Sir

Chris

Dec 06, 2019 at 11:54 AM Notified 4 people

Jonnamae Jumawan

Sir

Chris

, finished updating the spreadsheet Sir:
https://docs.google.com/spreadsheets/d/1234dftrjBPG-8Ho4Cv9UwTIWmvAE2F8r3ICm0imB7iw/edit#gid=1721292401

Dec 07, 2019 at 12:42 PM Notified 4 people

Hector Mota, Operations Manager

Chris

I have went ahead and double checked the PRP status of all clients. I inserted my notes to the Weekly CS spreadsheet. Here is a list in a Word Doc for you as well.

PRP Content still found on Google from clients.docx 16.9 KB • Download

Jonnamae

Kristabel

,
please check this document or THE NOTES section to see my findings. I found that some of the clients still have PRP pages.
Thank you.

Dec 10, 2019 at 2:33 PM Notified 4 people

Chris Zelig

Kristabel

- I have made a video here showing you how to update the sheet to show which clients have PRP issues and also telling you which additional steps to take. In the video I mention not to look up clients sites in Google ads to see they are disapproved. I want you to look up all clients ads and see if you get a message that it is disapproved content due to speculitive medical.

Hector

- Lets send your notes to to prp that you found to the clients who we do not manage their sites, I already did CT Skin Doc and Vein and Cosmetics.

Dec 10, 2019 at 10:45 PM Notified 4 people

Hector Mota, Operations Manager

Chris

good morning.
I believe you forgot to insert the video in your last comment.
I will go ahead and send out the notes to the respective clients.

Dec 11, 2019 at 11:01 AM Notified 4 people

Hector Mota, Operations Manager

Also, I did not include NU IMAGE yesterday. I found multiple pages with PRP content.

https://nuimagenj.com/about-us/

https://nuimagenj.com/vampire-facial/ - It is spelled P RP but still showing up on Google.

https://shop.nuimagenj.com/products/prp-vampire-facial

https://nuimagenj.com/tag/prp/

https://nuimagenj.com/vampire-facial-everything-need-know/

https://nuimagenj.com/facials/

Dec 11, 2019 at 12:48 PM Notified 4 people

Kristabel

Yeah, thanks for interceding

Hector

about the video. Sir

Chris

this is a priority task, yes?

Dec 11, 2019 at 1:12 PM Notified 4 people

Chris Zelig

Kristabel

- sorry here is the video
https://drive.google.com/file/d/1b580dQlpq4U2MgnfbLCIuC4hjI8F7dPT/view

Dec 11, 2019 at 10:05 PM Notified 4 people

Kristabel

Hi sir

Chris

. I updated the spreadsheet. Let me continue on the other clients tomorrow.

https://docs.google.com/spreadsheets/d/1234dftrjBPG-8Ho4Cv9UwTIWmvAE2F8r3ICm0imB7iw/edit#gid=1721292401

Dec 14, 2019 at 1:56 PM Notified 4 people

Chris Zelig

Thank you.

Dec 16, 2019 at 5:45 AM Notified 4 people

Kristabel

sir

Chris

. Done updating the spreadsheet

https://docs.google.com/spreadsheets/d/1234dftrjBPG-8Ho4Cv9UwTIWmvAE2F8r3ICm0imB7iw/edit#gid=1721292401

Dec 16, 2019 at 3:03 PM Notified 4 people

Chris Zelig

Thank u

Dec 17, 2019 at 6:23 AM Notified 4 people

Hector Mota, Operations Manager

We all understand the importance of keeping PRP out of clients pages now.
Will close this out.

Dec 15, 2020 at 3:22 PM Notified 4 people

Hector Mota completed this to-do.

Dec 15, 2020 at 3:22 PM