Basecamp Export

Exported Aug 15, 2025 at 4:51 AM

Opti Health Institute - Dr. Eric Nager

www.optihealthinstitutemd.com - This is for a client who already has a website we can use that we just need to optimize.

Digital Marketing Set Up

❏ Secret Shop for Emsculpt 3 Hector M.
❏ Clean up landing page 2 whitney.zelig@gmail.com

✔ ShockWave Therapy Ad Copy 3 Melissa Z.
✔ Emsella Ads Campaign 11 Kellie Z. Shane Q.
✔ Google analytics: set up client dashboard report in support@medstarmedia.com Hector M.
✔ Shockwave Therapy Google Ads + $1500 a month 6 Shane Q.
✔ Paused Emsculpt on FB and Google Ads 1 Shane Q.
✔ Restarting EmSella on Google Ads Shane Q.
✔ Adjust budget 13 Shane Q.
✔ Targeting Adjustment For FB 6 Shane Q.
✔ Set up popups/zapier to campaign pages 16 Jonnamae J.
✔ set up lead sheet 16 Isaac K.
✔ Send out monthly report
✔ Build out Welcome emails in our / clients email platform
✔ Create Facebook / Instagram ads creatives (if unique needed)
✔ Facebook / Instagram: Build out ad campaigns
✔ Google Analytics: secure access and set up goals 1 Hector M.
✔ Adwords: order ad copy for unique services
✔ New Budgets Adjustments 1 Shane Q.
✔ Emsella ads not getting clicks 4 Shane Q.
✔ Set up Conversion Tracking Shane Q.
✔ Set up call rail for client or access existing call account 7 Hector M.
✔ Set up Goals in GTM. Hector M.
✔ Google Ads - Set up campaign 14 Shane Q.
✔ Provide ad manager with all details and order campaigns 1 Hector M.
✔ Send client link to Lead Sheet 4 Hector M.
✔ Emsculpt Bus Text Graphic & Copy Chris Z.
✔ EmSculpt Bus Event 1 whitney.zelig@gmail.com
✔ Install GTM on site 5 Hector M.
✔ Set up GTM 1 Hector M.
✔ Google My Business - secure access. 2 Hector M.
✔ Google Adwords/ Analytics - link the two accounts, import analytics goals into google adwords 2 Hector M.